Building upon the super successful time management game genres, Fuel has upped the ante with Toy Factory. Social game devotees familiar with the stocking game concept as seen in Restaurant City and Café World have been given a new business to run - it's got a hip retro look, and unique flair, all wrapped around a nostalgic and engaging premise: Build your own vintage toy empire from the ground up.
The goal is to create an attractive storefront and bring happiness to kids through must-have toys produced by you! Cultivating your skills as Master Toy Inventor combined with retail genius will bring envy amongst your friends (& competitors). Over time, players will accumulate R/D Points that unlock Blueprints for increasingly intricate and desirable toys, while collecting Toy Chest inventory and maintaining a high store rating to achieve daily prizes.
Due to its theme which recalls warm memories of childhood, demographically Toy Factory hits a wide audience of males & females 18-60; but focuses on a core of females 18-35.
Recalling the past, Toy Factory takes players to a simpler time when televisions only came in two colors: black & white...but don?t be fooled, players are going to have to get their hands dirty if they want to launch a successful business. Everyone starts small with a little storefront and factory - there they'll be challenged to keep production machines churning out quality toys from action figures to games and everything in-between to appeal to customers. By keeping display cases and shelves stocked with merchandise, they'll build a loyal following; thus enabling players to increase both their production outputs through the acquisition of more & better toy machines, as well as expanding the retail space.
But bigger isn't necessarily better, the store also needs the personal touch of the merchant through decor to reflect the changing times and increasing lines of products offered to keep their customer base engaged into returning for the latest must-have toys. All the hard work and effort put forth into the business will be rewarded with R/D points, so players can unlock Blueprints for producing rare products. With each first-run of a new product, a sample of that toy will go into their Toy Chest collection as a record of their progression within the game. Complete specific collections by manufacturing the entire line and earn valuable rewards. Of course, as always, the customers' happiness is paramount. The happier the customer, the better the store's rating!
Having friends & interacting with them in-game will help a player's rise towards the goal of reaching Master Toy Inventor increase exponentially. In addition to earning rewards for visiting and helping friends, players can get additional special gifts by playing mini games daily all which go towards leveling up within Toy Factory!